ABOUT US
A’PRETTI International Aesthetics, founded in 2013 by Muzi—a beauty industry expert with over a decade of hands-on experience—is a Singapore-based company that integrates product R&D, market support, strategic empowerment, and entrepreneurial incubation. The brand is committed to building a comprehensive one-stop platform grounded in business education, market-driven operations, and support-centered development.
LA REINE and FÉE DU POUDRE are brands under A’PRETTI. The name "LA REINE" means "The Queen" in French. With the philosophy of "Awakening the Sovereignty of Skin", it redefines "Royal Skincare Aesthetics".
LA REINE is a next-generation skincare brand rooted in medical research. It fundamentally addresses concerns related to skin condition, type, and age through its proprietary high-tech water-light solutions for anti-aging, repair, and regeneration. The brand offers an integrated approach across premium clinic treatments, home skincare maintenance, and intimate feminine care, positioning itself as a professional brand for "full skin lifecycle management".
Currently, the brand's services span pigmentation management, feminine wellness, cosmetic skin regulation, online new retail, and a technical business academy, all aligned with the evolving directions of the modern beauty industry.
[Scientific Precision & Innovation]
Developed using advanced biotechnology from Singapore, with clinically supported innovative formulations.
[Natural Active Ingredients]
Harnesses the purest elements of nature, enhancing their efficacy through scientific innovation to maximize benefits.
[Royal-Grade Results]
True skincare luxury lies not in packaging, but in visible results delivered through advanced science and high-performance ingredients.
Founder MUZI states:
LA REINE never sells anxiety. Instead, it empowers women with "a sense of authority over their skin’s destiny.”
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